Quirk Hard Seltzer, crafted by Boulevard Brewing Co. in Kansas City, Missouri, has announced it is now officially a Proud Partner of Mizzou Athletics.
As part of this exciting collaboration, Quirk has given its popular Splash of Citrus Mix Pack a spirited Mizzou makeover. The special edition “Stripes of Citrus Mix Pack” will be available for a limited time this fall in groceries and liquor stores across Missouri, allowing Tigers fans to celebrate with Mizzou-themed refreshment.
The partnership will also facilitate the launch of the new Tiger Paw Punch early next year. This vibrant seltzer, featuring juicy mango and tropical flavors, will be available in single-serve 19.2-ounce cans and 12-packs of 12-ounce cans, and on draft throughout Missouri in early 2026.
Boulevard Brewing Co., which proudly sits on the Missouri-Kansas state line, boasts a passionate fan base and employee roster filled with alumni from universities across the region, including many dedicated Mizzou Tigers.
“As a proud University of Missouri graduate, I’m thrilled to see Quirk Hard Seltzer become a Proud Partner of Mizzou Athletics,” said Bobby Dykstra, Boulevard’s chief commercial officer and a 2002 University of Missouri alumnus. “Quirk is the top-selling craft seltzer brand across the state and has truly become ‘Missouri’s Hard Seltzer.’ We are excited to be a part of a collaboration that showcases Missouri pride to Tiger fans.”
As part of the partnership, Quirk Hard Seltzer and other Boulevard favorites will be readily available for Tigers fans to enjoy at Mizzou Athletics games throughout the upcoming school year. This includes a new Quirk-branded concession stand at Faurot Field at Memorial Stadium football games. Football fans will also have the opportunity to savor new menu items infused with Boulevard’s renowned Tank 7 American Saison, such as the Boulevard Beer Brat and the Boulevard Beer Cheese Burger.
Visit boulevard.com/mizzouathletics and sign up for our newsletter for updates. View the launch video here.
About Boulevard Brewing Company
Founded in 1989, Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Boulevard’s mission is simple: to produce fresh, flavorful beers using the finest ingredients and the best of both old and new brewing techniques. Boulevard’s Tours & Rec Center is open to the public seven days a week and features multiple bars, daily brewery tours, curated tastings, special events, a gift shop, bottle shop and more. Visit Boulevard at 2501 Southwest Boulevard, learn more at boulevard.com, or find them on social at facebook.com/Boulevard, x.com/Boulevard_Beer and instagram.com/Boulevard_Beer.
About Quirk Hard Seltzer
At Boulevard Beverage Company, we celebrate eccentricity. Quirk Hard Seltzer is Kansas City’s favorite hard seltzer and a leading brand family across the Midwest, with distribution in more than 30 states. Quirk is made with real fruit juice and ingredient-driven flavor combinations. With award-winning hard seltzers, cocktail-inspired flavors and NEW hard teas, Quirk is infinitely enjoyable and brimming with unpredictable individuality — it’s beyond beer with more personality. Learn more at boulevard.com/collection/quirk-hard-seltzers.
