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Bass Pro Shops celebrates 10 years of Santa’s Wonderland, introduces free experience at Cabela’s for first time

Bass Pro Shops is celebrating 10 years of Santa’s Wonderland – the ultimate free family Christmas event – with the return of Santa Claus to Bass Pro while expanding the magic to all Cabela’s locations […]

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Bass Pro Shops, Cabela’s to hire 7,000 seasonal positions in advance of holiday shopping push

National Hiring Day planned for October 18 with opportunities in retail, restaurants, contact centers, distribution centers and boat dealership divisions across North America SPRINGFIELD, Mo.  — Bass Pro Shops, North America’s premier outdoor and conservation company, […]

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Year of the Bird exhibit opens at Wonders of Wildlife National Museum and Aquarium

Johnny Morris’ Wonders of Wildlife National Museum and Aquarium is excited to partner with the National Audubon Society and Ducks Unlimited in celebrating the 100th anniversary of the groundbreaking Migratory Bird Treaty Act with a brand-new bird-focused exhibit now on […]

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Johnny Morris, Bass Pro Shops and Cabela’s donating 50,000 rods and reels across North America to inspire more kids to get outside

Noted conservationist and Bass Pro Shops founder Johnny Morris is challenging families everywhere to put down their digital devices and head outside to discover the joys of fishing this summer. Morris, Bass Pro Shops and […]

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NASCAR champion Martin Truex, Jr. gives thumbs up as Big Cedar Lodge expands Fun Mountain with new NASCAR-themed go-carts and four-story ropes course

Big Cedar Lodge, America’s Premier Wilderness Resort, is expanding Fun Mountain, Big Cedar’s 40,000-square-foot adventure center home to underwater-themed bowling, laser tag and an array of family attractions, with two new additions just in time […]

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Wonders of Wildlife National Museum and Aquarium has been voted America’s Best Aquarium

Johnny Morris’ Wonders of Wildlife National Museum and Aquarium has been voted America’s Best Aquarium through a national public poll conducted by USA TODAY ranking the top 20 prominent institutions across North America. The nationwide recognition is […]