Weekend activations at Ballpark Village and Busch Stadium will celebrate military families, veterans, first responders, and the launch of Red, White & Boom: Heroes Edition ice cream
The Prairie Farms Family of Companies will bring together employees, farmer-owners, and community partners for a weekend of purpose and celebration during the Red, White & Boom Kickoff Weekend, May 15–17 in St. Louis.
Held in partnership with Folds of Honor, the weekend will feature activations at Ballpark Village and Busch Stadium centered around Red, White & Boom: Heroes Edition ice cream, highlighting the Prairie Farms Family of Companies’ support of Folds of Honor and its mission to provide academic scholarships to the families of fallen and disabled military service members and first responders.
Throughout the weekend, Prairie Farms and Hiland Dairy will serve free scoops of Red, White & Boom: Heroes Edition ice cream at the Prairie Farms Barn at Ballpark Village, with complimentary scoops available all season long for military members and first responders. Special $2.50 pricing for Red, White & Boom will also be offered to the general public throughout the baseball season. Weekend activities will include fan experiences, photo opportunities, and in-stadium celebrations tied to the launch of the summer program.
“With the Cardinals and Royals series bringing together fans from both Prairie Farms and Hiland Dairy brands, this weekend creates a great opportunity to celebrate baseball, summer, and support for military families through Folds of Honor,” said Mike LaMartina, President, Ballpark Village St. Louis.
“Red, White & Boom was created to capture the feeling of summer while supporting something much bigger than ourselves,” said Ryan Murphy, Vice President of Marketing & Communications for Prairie Farms Family of Companies. “This weekend gives us an opportunity to bring people together, celebrate America’s 250th anniversary, and recognize the families, veterans, and first responders who serve our communities every day.”
The Red, White & Boom weekend marks the start of Prairie Farms and Hiland Dairy’s summer promotion celebrating America’s 250th anniversary, with each brand giving away 250 prizes to consumers throughout the season. A full schedule of weekend activities is attached.
For more information, visit PrairieFarms.com/BOOM or HilandDairy.com/BOOM.